A young friend of mine launched an Etsy business this month. I watched from a distance as she carefully photographed and listed her products. She celebrated her first sales...and then came hot on the heels of those first transactions, her very first return. She was devastated. She took to social media to share her… Continue reading 4 Things Smart Online Sellers Learn from Customer Complaints
Stock photos for business websites are boring. I don’t care which website you’re looking at; most feature one or more of the following People in gray or black business attire around a conference table Hands at a keyboard/calculator Desks Office buildings Binary code to make you think of “high tech” Two people shaking hands Did… Continue reading Why Are Stock Photos for Business Websites So Darned Boring?
It pays to be nice, at least according to a new study from Binghamton University, State University of New York. In the study, researchers examined the leadership styles and results achieved by 1,000 members of the Taiwanese military and 200 people in corporate America. The results? Leaders who emphasized human relationships, empathy, and consideration for… Continue reading Nice Managers Finish First
We've all experienced awful service. We've all experienced good service. As business people, we all know - or should know- the value of excellent customer service. How valuable is good customer service? If you improve service by just 5%, according to Bain & Company, profits can increase 25 to 90%. So with just a little… Continue reading Why Customer Service Matters
I really liked this post from Amy Gynn on Content Marketing mistakes. I see so many of these mistakes, and most of them are easily prevented or corrected. Besides, a good infographic on content marketing deserves to be shared.