I really liked this post from Amy Gynn on Content Marketing mistakes. I see so many of these mistakes, and most of them are easily prevented or corrected. Besides, a good infographic on content marketing deserves to be shared.
Far too often I hear company executive talk about “managing their customers.” Customers are people who pay your salary, not widgets to be managed.
You can manage expectations, but managing people for profitability is just…wrong.
Let’s talk instead about building trust, value, and long term relationships for enduring loyalty. And yes, profits. Profits come after building trust and value.
Today I’ve published a new piece on Medium talking about how CRM is often used to mean software instead of the relationship itself. You may read the article here: Don’t Manage Customer Relationships. Build Them.
One of the blogs and websites that I’ve created has won a great award (a major award? quote A Christmas Story…) — it has been voted #28 in the top 50 blogs in Virginia. See below for the press release.