Why Customer Service Matters

We’ve all experienced awful service. We’ve all experienced good service.

As business people, we all know – or should know- the value of excellent customer service.

How valuable is good customer service? If you improve service by just 5%, according to Bain & Company, profits can increase 25 to 90%.

So with just a little effort, training, and better hiring practices, you may be able to increase profits. Who wouldn’t want that?

In this article written for Medium, I share not just the facts about why good customer service matters, but how to achieve it without spending a fortunate on fancy loyalty programs, punch cards, free gift with purchase items and so on.

Enacting a strong customer service policy isn’t expensive, but it’s not easy. It takes thought, effort, and consistency. When it’s done well, however, it can reduce customer attrition (churn) and boost profits.

Again, I ask: Who wouldn’t want that?

Read the full article here: The Customer Pays Your Salary – Why Excellent Customer Service Is Vital for Client Retention

Content Marketing Mistakes

I really liked this post from Amy Gynn on Content Marketing mistakes. I see so many of these mistakes, and most of them are easily prevented or corrected. Besides, a good infographic on content marketing deserves to be shared.

Customers Are Won, Not Managed

Far too often I hear company executive talk about “managing their customers.” Customers are people who pay your salary, not widgets to be managed.

You can manage expectations, but managing people for profitability is just…wrong.

Let’s talk instead about building trust, value, and long term relationships for enduring loyalty. And yes, profits. Profits come after building trust and value.

Today I’ve published a new piece on Medium talking about how CRM is often used to mean software instead of the relationship itself. You may read the article here: Don’t Manage Customer Relationships. Build Them. 

 

Seven Oaks Consulting Featured in Fundera

There’s greater interest now than ever before in rural small businesses. Journalist Priyanka Prakash interviews me for this piece on rural small business in the online publication, Fundera.

Rural Small Businesses Earn Better Profits and More Financing

Among business owners, rural areas get a bad rap. But I’ve found that conducting business in a rural area – thanks to the internet – offers many advantages.

Read the article for the full story. Thank you again to Ms. Prakash for the opportunity.