Nice Managers Finish First September 13, 2018

It pays to be nice, at least according to a new study from Binghamton University, State University of New York. In the study, researchers examined the leadership styles and results achieved by 1,000 members of the Taiwanese military and 200 people in corporate America. The results? Leaders who emphasized human relationships, empathy, and consideration for […]

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Why Customer Service Matters August 29, 2018

We’ve all experienced awful service. We’ve all experienced good service. As business people, we all know – or should know- the value of excellent customer service. How valuable is good customer service? If you improve service by just 5%, according to Bain & Company, profits can increase 25 to 90%. So with just a little […]

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Content Marketing Mistakes August 29, 2018

I really liked this post from Amy Gynn on Content Marketing mistakes. I see so many of these mistakes, and most of them are easily prevented or corrected. Besides, a good infographic on content marketing deserves to be shared.

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Customers Are Won, Not Managed August 14, 2018

Far too often I hear company executive talk about “managing their customers.” Customers are people who pay your salary, not widgets to be managed. You can manage expectations, but managing people for profitability is just…wrong. Let’s talk instead about building trust, value, and long term relationships for enduring loyalty. And yes, profits. Profits come after […]

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Seven Oaks Consulting Featured in Fundera August 9, 2018

There’s greater interest now than ever before in rural small businesses. Journalist Priyanka Prakash interviews me for this piece on rural small business in the online publication, Fundera. Rural Small Businesses Earn Better Profits and More Financing Among business owners, rural areas get a bad rap. But I’ve found that conducting business in a rural […]

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