Blogging, Content Marketing

The New Yoast Content Feedback and the Red Pen of Death

    Do you use the Yoast SEO WordPress plug in on your blog? If you do, then you've noticed a few changes lately. It still offers the same convenient traffic-light grading system for your content, showing you at a glance how well you've worked your keywords in for best optimization. The new system adds content… Continue reading The New Yoast Content Feedback and the Red Pen of Death

Content Marketing

What Is Long Form Content and Why Does It Work?

I saw some fascinating research today on long form content. For those not in the marketing world, long form content refers to longer online articles and blog posts. Many people think that longer stuff doesn't work - that people skip over and don't read it. Research shows, however, that the opposite is true. Well-written long-form… Continue reading What Is Long Form Content and Why Does It Work?

Content Marketing

Surprising New SEO Developments You Must Know

  I was trained in the wonders of SEO (search engine optimization) as part of my onboarding for a company I freelanced for in 2008. As a new freelance writer, I attended numerous online classes in the mechanics of SEO. I had to master a keyword search tool the company subscribed to; I had to learn… Continue reading Surprising New SEO Developments You Must Know