Category: Content Marketing

Content Marketing Mistakes

I really liked this post from Amy Gynn on Content Marketing mistakes. I see so many of these mistakes, and most of them are easily prevented or corrected. Besides, a good infographic on content marketing deserves to be shared.

The New Yoast Content Feedback and the Red Pen of Death

    Do you use the Yoast SEO WordPress plug in on your blog? If you do, then you’ve noticed a few changes lately. It still offers the same convenient traffic-light grading system for your content, showing you at a glance how well you’ve worked your keywords in for best optimization. The new system adds content …

Continue reading

Why Long Form Content Is Great for SEO

When it comes to content marketing, it seems that every marketer under the sun has their own opinion about what works and what doesn’t. Some say that posting frequent short content pieces, such as blog posts, works the best. Others swear that long-form content, or articles and blog posts over 2,000 words, works the best. …

Continue reading

What Is Long Form Content and Why Does It Work?

I saw some fascinating research today on long form content. For those not in the marketing world, long form content refers to longer online articles and blog posts. Many people think that longer stuff doesn’t work – that people skip over and don’t read it. Research shows, however, that the opposite is true. Well-written long-form …

Continue reading

Surprising New SEO Developments You Must Know

  I was trained in the wonders of SEO (search engine optimization) as part of my onboarding for a company I freelanced for in 2008. As a new freelance writer, I attended numerous online classes in the mechanics of SEO. I had to master a keyword search tool the company subscribed to; I had to learn …

Continue reading