Customer relationships, Uncategorized

Customers Are Won, Not Managed

Far too often I hear company executive talk about "managing their customers." Customers are people who pay your salary, not widgets to be managed. You can manage expectations, but managing people for profitability is just...wrong. Let's talk instead about building trust, value, and long term relationships for enduring loyalty. And yes, profits. Profits come after… Continue reading Customers Are Won, Not Managed