Retail Marketing, Technology

Walmart Thinks It Can Tell if You’re Happy

Last night I read an article in Direct Marketing News which literally made me LOL (for those not familiar with online acronyms, that's laugh out loud - LOL for short). Walmart is exploring installing facial recognition software to install in their stores to assess how happy their customers are with their shopping experience. Are you… Continue reading Walmart Thinks It Can Tell if You’re Happy

Mobile Marketing, Retail Marketing

The Convergence of Retail Marketing and Mobile Marketing

One of the most fascinating trends I've encountered recently is the convergence of mobile marketing and traditional bricks and mortar retailing. When I left graduate school a decade ago, retailers were admonished to synchronize their online and offline channels; it was confusing to customers when they couldn't return internet purchases to their local retail outlet,… Continue reading The Convergence of Retail Marketing and Mobile Marketing