Pop up stores are here and they may be reinvigorating retail throughout the United States. As a teenager in the 1980s, I spent an inordinate amount of time at the local shopping mall. Roosevelt Field Mall became my home away from home. My sister worked at Macy's. She would drive to work, drop me off… Continue reading Reinvigorating Retail through Pop Up Stores
We've all experienced awful service. We've all experienced good service. As business people, we all know - or should know- the value of excellent customer service. How valuable is good customer service? If you improve service by just 5%, according to Bain & Company, profits can increase 25 to 90%. So with just a little… Continue reading Why Customer Service Matters
I really liked this post from Amy Gynn on Content Marketing mistakes. I see so many of these mistakes, and most of them are easily prevented or corrected. Besides, a good infographic on content marketing deserves to be shared.
Far too often I hear company executive talk about "managing their customers." Customers are people who pay your salary, not widgets to be managed. You can manage expectations, but managing people for profitability is just...wrong. Let's talk instead about building trust, value, and long term relationships for enduring loyalty. And yes, profits. Profits come after… Continue reading Customers Are Won, Not Managed
There's greater interest now than ever before in rural small businesses. Journalist Priyanka Prakash interviews me for this piece on rural small business in the online publication, Fundera. Rural Small Businesses Earn Better Profits and More Financing Among business owners, rural areas get a bad rap. But I've found that conducting business in a rural… Continue reading Seven Oaks Consulting Featured in Fundera