Customer relationships, Uncategorized

Customers Are Won, Not Managed

Far too often I hear company executive talk about "managing their customers." Customers are people who pay your salary, not widgets to be managed. You can manage expectations, but managing people for profitability is just...wrong. Let's talk instead about building trust, value, and long term relationships for enduring loyalty. And yes, profits. Profits come after… Continue reading Customers Are Won, Not Managed

Author Interviews, Uncategorized

Seven Oaks Consulting Featured in Fundera

There's greater interest now than ever before in rural small businesses. Journalist Priyanka Prakash interviews me for this piece on rural small business in the online publication, Fundera. Rural Small Businesses Earn Better Profits and More Financing Among business owners, rural areas get a bad rap. But I've found that conducting business in a rural… Continue reading Seven Oaks Consulting Featured in Fundera