Ever since I can remember, it has always been my dream to become a writer. I knew I wanted to be a writer with a purpose, but I was unsure how to make that dream a reality. My lack of experience as a professional writer made becoming a freelance copywriter seem out of reach at first.
Although I was hesitant, I finally built up the courage to dip my toes into the proverbial waters. Surprisingly, the initial experience was warm and inviting, and I quickly gained self-confidence and began to acquire real-world experience as a writer with a purpose.
Here I will share with you five things I wish I had known when I first started on my journey as a freelance copywriter. I hope it will inspire others to find the courage to take that first leap.
Networking Isn’t Only For Established Professionals
For an introvert like myself, the idea of networking is intimidating, and it can feel like being the new kid at school all over again. The good news is that it isn’t all that bad once you decide to put yourself out there.
Fortunately, social media platforms help facilitate the seemingly painful process. For me, LinkedIn has been indispensable for establishing contacts within the world of copywriting and developing my portfolio.
Social media platforms geared towards professional development can help you discover other writers in your particular field of interest – giving you access to mentorship to help you along your journey and find your niche as a copywriter.
Be Aware of Imposter Syndrome – Don’t Let It Hold You Back
What exactly is imposter syndrome? I was unfamiliar with the term until recently. Imposter syndrome is experiencing perpetual self-doubt despite personal qualifications such as education, work experience, or other accomplishments and can lead to an unhealthy degree of perfectionism.
While you should never stop striving for self-improvement, the idea of perfection can also be detrimental to your creativity. From my personal experience, imposter syndrome is real, and anyone can fall victim. Being aware of the warning signs can help you avoid this harmful thought process. Don’t be afraid to celebrate your achievements and demonstrate your talents!
Copywriting Isn’t Only About Marketing Trends
To be honest, I first thought copywriting was a rigid field that revolved around trends in marketing to boost profits by creating generic content based solely on numerical data. Once again, I was pleasantly surprised to find out otherwise.
I discovered that I could combine my copywriting skills with my desire to serve a greater purpose by creating socially-conscious and purpose-driven content. As a freelance copywriter, you can select to work with clients and companies aligned with your values, allowing you to make a tangible difference by reaching your desired target audiences. My work at Seven Oaks Consulting has proven to be an excellent outlet for crafting genuine content that allows me to combine the art of marketing with my passion for writing with a purpose.
Don’t Be Afraid to Explore Different Markets
Copywriting can range from developing easily understood technical manuals to compelling content that inspires a particular call to action. Some popular markets include small business development, health & wellness, travel & leisure, and the financial sector, to name only a few. Finding your true passion is key to being a successful and effective copywriter, no matter your chosen niche. Copywriting is a creative art form, and having a genuine passion for your work will make a tremendous difference in your quality of writing and your ability to connect with your readers. The world of copywriting is vast and exciting, so don’t be afraid to explore and try new things!
Copywriting Isn’t as Competitive as You May Think
While a certain level of competition is healthy and can push you to improve yourself, no one wants to work in a cut-throat environment. I feared that the world of copywriting would be overly competitive and that you had to know the right people to be successful, particularly in a specialized niche.
Based on my recent experience, the professional writing community is welcoming and supportive. Once I started to practice my networking skills, I quickly established my presence as a novice yet ambitious copywriter who was eager to gain real-world experience. Finding a mentor was instrumental in developing my “voice” as a writer and building my self-confidence.
For me, the world of copywriting has opened doors that I didn’t even know existed. Although this realization can seem overwhelming at first, it can be empowering as well. As a freelance copywriter, you have the power to evoke strong emotion in your readers and inspire real-world action in your community.