How to Write a Business Email – Watch Your Tone April 15, 2020

You may think you don’t need to learn how to write a business email (or Slack message, or Skype). After all, you’ve probably been sending business emails for years, perhaps since you began working. During this unusual time in history in which everyone is working virtually, learning how to write a business email is essential. […]

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Managing Remote Workers April 1, 2020

Managing remote workers takes skill. It also takes trust. Here’s why trust is the most important factor in successfully managing teams through virtual technology.

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Tips for Working from Home March 17, 2020

These tips for working from home may help you be more productive, especially if you aren’t used to telecommuting. Working from home isn’t everyone’s favorite. Some people do love the social atmosphere of the office; others need the structure. It can feel strange, exhilarating, or even scary to work from your kitchen table. Below are […]

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Do You Have an Accountability Issue or Another Problem? February 11, 2020

“We have an accountability problem!” Craig* fumed as he paced around the office. I sat on the hard-backed metal chair, pad balanced on my knees, pen in hand, ready to take notes on the looming problem that had prompted Craig’s call to me. On the phone, he’d said his team lacked accountability. He wanted me […]

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B2B Content Marketing Writing – Sell the Story First February 4, 2020

When it comes to B2B content marketing writing, you must sell the story first. Here’s what that means to your business and brand.

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