How To Use LinkedIn For Business Development
LinkedIn for business development is currently one of the most effective ways to stand out in your industry. Here’s why business owners should pay attention to …
The Way We Think About Customer Relationships Is Broken
Customer Relationship Management (CRM) dates back to the 1980s when the business and marketing industries shifted their focus from being “product empathetic” to “customer empathetic.” …
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The Big Reason Why Marketing Campaigns Fail
What is the single biggest reason why marketing campaigns fail? There is no guaranteed equation for producing the most effective and longest-lasting results. Marketing campaigns …
5 Things I wish I’d known when I started – My Journey as a freelance copywriter
Ever since I can remember, it has always been my dream to become a writer. I knew I wanted to be a writer with a …
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Stopping the Spread of Marketing Misinformation
Misinformation is a term commonly associated with the media these days. However, marketing misinformation and downright lousy advice can damage the prospects of any small …
Non-Traditional Office Christmas Party Ideas
Who said that all holiday traditions apply when it comes to office Christmas party ideas? With the holiday season approaching, it may be time to …
Sustainable Business Practices
A Purpose-Driven Approach As society becomes more socially and environmentally conscious, consumer trends are beginning to shift. In a fast-paced, digital world obsessed with hashtags …