Laura LaFrenier

Laura LaFrenier is a content and freelance writer who is currently pursing a bachelor’s degree in Communication & Information Design at SUNY Polytechnic Institute. Laura is a frequent contributor and marketing writer with Seven Oaks Consulting.

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The Way We Think About Customer Relationships Is Broken

Customer Relationship Management (CRM) dates back to the 1980s when the business and marketing industries shifted their focus from being “product empathetic” to “customer empathetic.” The technological age has made CRM more comprehensive by introducing data-driven, automated software systems, but are we taking the right approach?  Understanding the pros and cons of using software-based CRM …

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The Big Reason Why Marketing Campaigns Fail

What is the single biggest reason why marketing campaigns fail? There is no guaranteed equation for producing the most effective and longest-lasting results. Marketing campaigns are multi-faceted and require a high degree of effective collaboration from all marketing team members. Creativity is another essential aspect – considering that no two marketing campaigns are the same. …

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5 Things I wish I’d known when I started – My Journey as a freelance copywriter

Ever since I can remember, it has always been my dream to become a writer. I knew I wanted to be a writer with a purpose, but I was unsure how to make that dream a reality. My lack of experience as a professional writer made becoming a freelance copywriter seem out of reach at …

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