Do You Have an Accountability Issue or Another Problem? February 11, 2020

“We have an accountability problem!” Craig* fumed as he paced around the office. I sat on the hard-backed metal chair, pad balanced on my knees, pen in hand, ready to take notes on the looming problem that had prompted Craig’s call to me. On the phone, he’d said his team lacked accountability. He wanted me […]

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B2B Content Marketing Writing – Sell the Story First February 4, 2020

When it comes to B2B content marketing writing, you must sell the story first. Here’s what that means to your business and brand.

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Why Experience Counts: The Benefits of Hiring Older Workers January 28, 2020

Experience counts in the business world. There are tremendous benefits of hiring older workers that many companies leave behind in their quest to be young and hip. If young, hip and millennial doesn’t fit your brand, why go for it? Go for talent first in your quest to hire the best.

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SEO Expert Reveals 3 Secret Optimization Tips January 10, 2020

As an SEO expert, especially in the realm of marketing writing, I have my ‘secret optimization’ tips that I use to really grab Google’s attention in the SERPs. These are my three most powerful SEO tips.

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Should You Start a Blog? January 9, 2020

Did you know that February 7 is international Start a Blog day? Plan now to begin the blog that’s been on your to-do list forever!

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