Authentic brand communication rings true with your target audience. When they read, hear, or see authentic messages from your brand, it resonates with them. And if not? Then there’s a major disconnect. Many brands today are focusing on timely social…
You may think you don’t need to learn how to write a business email (or Slack message, or Skype). After all, you’ve probably been sending business emails for years, perhaps since you began working. During this unusual time in history…
Managing remote workers takes skill. It also takes trust. Here’s why trust is the most important factor in successfully managing teams through virtual technology.
These tips for working from home may help you be more productive, especially if you aren’t used to telecommuting. Working from home isn’t everyone’s favorite. Some people do love the social atmosphere of the office; others need the structure. It…
“We have an accountability problem!” Craig* fumed as he paced around the office. I sat on the hard-backed metal chair, pad balanced on my knees, pen in hand, ready to take notes on the looming problem that had prompted Craig’s…
When it comes to B2B content marketing writing, you must sell the story first. Here’s what that means to your business and brand.