The Blog for Marketing Project Managers Welcome to Sharpening the Axe, the ultimate blog for marketing project managers. Here is where you’ll find extensive resources to help you plan, manage, direct, and analyze the entire marketing process from start to finish. Whether you’re new to marketing project management or you’re a seasoned marketing manager, you’re …
I admit that when I chose the topic of The Use of Print Media in Content Marketing, I did so because I love printed media. When I first entered the marketing profession, print media was still the way to go. Catalogs, direct mail postcards, brochures for checkout line racks, you name it, I produced it. …
Brand storytelling or content marketing engages the imagination, encourages buyer curiosity, and brings customers into your brand story like no other marketing technique I know. Case in point: the right story increases ROI by 2,700%. And no, that’s not a typo. Here’s the story behind this dramatic increase in ROI and how you can grab …