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5 Habits Every Project Manager Should Develop

Successful project managers work hard to develop habits that will make them successful. They learn these habits and action steps through education and experience. Good work habits are important because they make projects run smoother and more efficiently. The following five habits will help project managers lead their teams by example. Habits for Being a …

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The Way We Think About Customer Relationships Is Broken

Customer Relationship Management (CRM) dates back to the 1980s when the business and marketing industries shifted their focus from being “product empathetic” to “customer empathetic.” The technological age has made CRM more comprehensive by introducing data-driven, automated software systems, but are we taking the right approach?  Understanding the pros and cons of using software-based CRM …

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The Big Reason Why Marketing Campaigns Fail

What is the single biggest reason why marketing campaigns fail? There is no guaranteed equation for producing the most effective and longest-lasting results. Marketing campaigns are multi-faceted and require a high degree of effective collaboration from all marketing team members. Creativity is another essential aspect – considering that no two marketing campaigns are the same. …

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