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Your guide to all things content marketing. For small business owners, marketing agencies, and the entrepreneurs, artisans and artists, makers and creators in this world – here’s what content marketing is all about. Get ready to rock it with content gems you can use!

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Sustainable Business Practices

A Purpose-Driven Approach  As society becomes more socially and environmentally conscious, consumer trends are beginning to shift. In a fast-paced, digital world obsessed with hashtags and causes of the month, finding your purpose can seem overwhelming. By incorporating a purpose-driven approach into your business strategy, you can attract more customers and expand your clientele.  Beyond …

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Marketing education without a degree

Nothing substitutes for a marketing education or a marketing degree. It’s invaluable, especially when seeking full-time employment as a marketing manager.  However, I became a marketing manager without a formal marketing education. Here are the steps I took to learn to be a marketing professional without a marketing degree. My Story – from Executive Assistant …

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