How to Be a Great Guest Blogger
Guest blogging is a great way to increase your audience reach online. Guest blogging is, as the name implies, sharing your content on someone else’s …
Three Ways to Generate Content When You’re Stuck
Everyone gets stuck on occasion. I’m not talking stuck, like Winnie the Pooh in his tree or like a kid getting his head stuck in …
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The New PR: Blogger Outreach
Traditional PR (public relations) still has a place in most businesses’ marketing plans. It’s a smart move to add blogger outreach to your mix in …
How to Determine the ROI on Your Social Media Accounts
When I’m wearing my marketing consultant’s hat, I’m focused on the return on investment (ROI) for my clients. After all, most are small to mid-sized …
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Content Marketing for Small Businesses
If your business doesn’t have a robust content marketing strategy in place, you might be losing out on the biggest innovation to hit marketing since …
The Convergence of Retail Marketing and Mobile Marketing
One of the most fascinating trends I’ve encountered recently is the convergence of mobile marketing and traditional bricks and mortar retailing. When I left graduate …
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Pricing for Profit: What Is Your Time Worth?
What’s the number one question that consultants, coaches, writers, entrepreneurs and anyone offering freelance services ask? The answer: How to price their time wisely so …
Author Interview: Lori Soard on Her New Novel, Dear Viking
Lori Soard is a novelist, editor and writer whose latest novel, Dear Viking, promises juicy thrills and romance galore. Lori is a good friend …
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The Secret Reasons Why People Buy Your Services
MarketingProfs ran a story this week about the reasons why customers purchase B2B (business-to-business services). The reasons ranged from “collaborated with me” to “offered …
What Is a Klout Score and Why Is It Important?
Did you sign up for Klout? Do you even know what Klout is? Klout, said a friend of mine, is like high school all over …