Content Marketing Defined

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Content marketing is the art and science of using original, creative, branded content – blog posts, writing, images, articles, stories, case studies and more – to acquire, retain and create loyal customers.

That’s what we do here at Seven Oaks Consulting – content marketing, and all that goes with it, like SEO web page writing, website writing, copywriting, and teaching on this and related topics. But what the heck is it?

The Content Marketing Institute has a great definition here: What Is Content Marketing? (Come back here when you’re done, okay?)

The Importance of Content Marketing

A recent survey reports that interest by digital marketing managers in content marketing is soaring. And do you know why? Because consumers are sick and tired of ads. They’re tuning them out, scanning past them, ignoring and blocking them. Brafton, a fellow content marketing firm, claims that 75% of all consumers prefer informative articles to ads. I’d actually put that number higher. People want information, not advertising, in today’s ad-saturated world.

People are hungry for facts. Information.  And that’s where content marketing comes in.

Content marketing:

  • Helps brand your company as THE expert in your area, whether it’s dog grooming or nuclear medicine.
  • Informs, entertains and engages readers, which encourages them to stick around longer on your website.
  • Gets SHARED virally on social media sites, thus increasing its reach.
  • Sells as it tells an engaging story.

If you’d like to begin your content marketing strategy, schedule a free 30 minute telephone call with us today.

What You Can Learn About Marketing from a Blue Lobster

Deacon Blue is one lucky lobster. A fisherman snagged him off the cost of Prince Edward Island, thinking he had accidentally caught a beer can in his trap. Imagine his surprise when old Deacon Blue waved a claw at him. Blue lobsters are rare, and this pretty boy is heading for an aquarium instead of a restaurant near you.

Reading the story today, I couldn’t help but be struck by how people value the different, the unique, to the point that they wish to save it, preserve it and display it. Think about. This guy was a hefty, juicy lobster. I haven’t eaten lobster in ages, but I remember it as being quite expensive.  Surely the fisherman could have used the money.

Instead, Deacon Blue’s life is spared because he is unique.

Here’s what Professor Deacon Blue has to teach us about marketing: make sure you stand out from the crowd. Be unique, be different. Don’t be afraid to be a blue lobster. Instead of ending up in the stew pot along with every other person trying to sell the same thing, hopefully you’ll get the positive attention you need to attract customers and turn them into buyers and loyal fans.

My New Book

I’d be remiss if I didn’t mention MY new book is now available! It’s a business eBook called Pricing Your Services: 21 Tips for More Profit. You can order it from Smashwords, Amazon, or your favorite eBook retailer.

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If you’re a writer, artist, consultant, coach or service provider of any type, you know how hard it is to set your prices. How much should you charge? Are you charging too much, or too little?  What about sales – should you hold a private sale? And discounts – are they worth it?

My new book shares with you 21 ideas, tips, helps and hints to understand pricing nuances, determine your pricing strategy and set your prices. Instead of floundering around wondering what to charge, you can feel confident and charge what your time is worth.

The book is just $3.99 and available as PDF, for Kindle and a bunch of eReaders.

Purchase your copy of Pricing Your Services today.