Brand Creation

Our brand creation services help you launch exciting new products as well as reinvigorate older products with a new brand focus. With expert creative direction and an emphasis on message and meaning, our brand creation and brand strategy services can help you gain valuable recognition in the market.

What is a brand?

Many people equate a brand with its logo. A brand is more than its logo and colors.  A brand encompasses the product, its promise to the consumer, the service it provides, and the messages the company sends out in all of its interactions. A good brand acts as a shorthand to the company’s image and imparts an immediate feeling when customers look at it. They recognize it and have an emotional reaction (good or bad!) to it when they see it.

Brand creation means getting to the heart of your business and finding innovative ways to express this core element in all you do. 

Set your product or company apart with a unique brand

Brand creation for…

  • Education Products
  • Gardening & Natural Products
  • Retail & e-Commerce

Our brand creation and strategy services

  • Logo design
  • Typeface and color palette
  • Tag line, elevator pitch
  • Visual guidelines
  • Brand guidelines
  • Messaging guidelines

What is your brand worth?


$205 billion

Apple ranks as the most valuable brand in the world, according to Forbes.

$167 billion

Google ranks as the second most valuable brand in the world.



Product Branding StrategyWhile serving as the Director of Marketing, I was tasked with developing a sub-brand for The Grow Network’s customized study guides. It was quite challenging to fit a new, vigorous brand with a very well-known traditional Mbranding system.

Corporate BrandingThis corporate branding strategy for TC Innovations, the original digital professional development unit of Teachers College Columbia University, reflects the brand message of supporting new teachers during their first year in the classroom.

Company Branding

Brand Identity SystemI developed this brand identity system in conjunction with Theresa Meyers, an illustrator and graphic designer with a flair for depicting warm, family scenes. Martin Viette Nurseries is an upscale retail nursery and garden center on Long Island catering to extremely wealthy clients.

Contact us for a free consultation.


Call: 434.574.6253