Category: branding

Branding is more than choosing a logo and colors for your company. A brand is an implicit promise made by all interactions with your company. From the moment someone enters your store or website, calls on the phone or sends an email, how you respond and how you interact with others all reflect your brand.

How Brand Storytelling Increased ROI by 2,700%

books and coffee on a table

Brand storytelling or content marketing engages the imagination, encourages buyer curiosity, and brings customers into your brand story like no other marketing technique I know. Case in point: the right story increases ROI by 2,700%. And no, that’s not a typo. Here’s the story behind this dramatic increase in ROI and how you can grab …

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Cause Marketing Considerations

two hands connected by a breast cancer awareness ribbon to symbolize cause marketing

You may not be familiar with the term cause marketing, but you’re probably familiar with brands of all sorts touting the Black Lives Matter hashtag or a similar cause they believe in. Brand have participated in cause marketing since 1974 when 7-11 convenience stores issued collectible cups to commemorate the 1973 Endangered Species Act. Since …

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