3 Quick Tips to Write an Effective Case Study
A case study is an essential part of the B2B content marketing strategy. When a potential client reads your case studies, they have perused your …
Content Marketing
The Value of Content Marketing for Technology Companies
11 Ways Content Marketing Drives Value for Technology Companies Content marketing for technology companies continually achieves success, especially for B2B companies in highly competitive industries. …
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How to Build an Audience Through Free Content
You are undoubtedly familiar with the sales cycle, and it’s normal for some customers to take time before deciding to buy. What do you do …
B2B Content Marketing Doesn’t Have to be Boring!
Ask your browser to provide a definition of business-to-business (B2B) content, and you’ll get an admittedly … dry … response: “… a form of transaction between …
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Content Strategy Tips – Owned vs Rented Land
On our brand new YouTube Channel, Jeanne shares her thoughts on Joe Pulizzi’s famous quote, “Don’t build your content house on rented land” – as …
Why White Paper Content Marketing Boosts Market Share for B2B Technology Companies
Technology companies leverage white paper content marketing to increase branding and authority, boost market share, and increase profitability. A well-written white paper can be a …
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Is ChatGPT a Threat to Freelance Writers?
By now, you’ve probably heard of ChatGPT. ChatGPT is an eerily prescient artificial intelligence program that writes natural-language responses based on prompts typed in by …
Why Avoid Jargon in Communication?
Why should you avoid jargon in communication? If you goal is to cultivate relationships with customers, avoiding jargon in your company’s communications is essential. Jargon …
Content Creator Success
Our thoughts on being successful as a freelance writer, content creator, or independent contractor. Being a full time content creator is hard work. If you …
Happy Anniversary, Seven Oaks Consulting!
Happy anniversary Seven Oaks Consulting! Celebrating 15 Years of Service: The Anniversary of Seven Oaks Consulting You’ve got to go with the flow. Saturday, October …