Brand storytelling or content marketing engages the imagination, encourages buyer curiosity, and brings customers into your brand story like no other marketing technique I know. Case in point: the right story increases ROI by 2,700%. And no, that’s not a typo. Here’s the story behind this dramatic increase in ROI and how you can grab …
Category: content marketing
Insights, research, and ideas for your content marketing strategies from expert freelance content marketing writer Jeanne Grunert. Jeanne has over 20 years of marketing experience and over a decade of experience in content marketing. What is content marketing and how can you use it to promote your business?
When it comes to B2B content marketing writing, you must sell the story first. Here’s what that means to your business and brand.