Marketing Basics

Need to learn marketing basics? This is the place to learn about the marketing mix, marketing tactics, strategy, and more.

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The Way We Think About Customer Relationships Is Broken

Customer Relationship Management (CRM) dates back to the 1980s when the business and marketing industries shifted their focus from being “product empathetic” to “customer empathetic.” The technological age has made CRM more comprehensive by introducing data-driven, automated software systems, but are we taking the right approach?  Understanding the pros and cons of using software-based CRM …

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The Big Reason Why Marketing Campaigns Fail

What is the single biggest reason why marketing campaigns fail? There is no guaranteed equation for producing the most effective and longest-lasting results. Marketing campaigns are multi-faceted and require a high degree of effective collaboration from all marketing team members. Creativity is another essential aspect – considering that no two marketing campaigns are the same. …

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Stopping the Spread of Marketing Misinformation

Misinformation is a term commonly associated with the media these days. However, marketing misinformation and downright lousy advice can damage the prospects of any small business. Some of the misinformation and bad advice often given to small business owners can lead to detrimental results.  Marketing should not be approached with a one-size-fits-all type of mindset. …

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