Marketing Basics

Need to learn marketing basics? This is the place to learn about the marketing mix, marketing tactics, strategy, and more.

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Stopping the Spread of Marketing Misinformation

Misinformation is a term commonly associated with the media these days. However, marketing misinformation and downright lousy advice can damage the prospects of any small business. Some of the misinformation and bad advice often given to small business owners can lead to detrimental results.  Marketing should not be approached with a one-size-fits-all type of mindset. …

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Marketing education without a degree

Nothing substitutes for a marketing education or a marketing degree. It’s invaluable, especially when seeking full-time employment as a marketing manager.  However, I became a marketing manager without a formal marketing education. Here are the steps I took to learn to be a marketing professional without a marketing degree. My Story – from Executive Assistant …

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