Marketing Agency Vanity Awards
(And Actual Awards You Can Win) I had no idea that marketing agency vanity awards existed until this year when I almost fell prey to …
Need to learn marketing basics? This is the place to learn about the marketing mix, marketing tactics, strategy, and more.
(And Actual Awards You Can Win) I had no idea that marketing agency vanity awards existed until this year when I almost fell prey to …
Customer Relationship Management (CRM) dates back to the 1980s when the business and marketing industries shifted their focus from being “product empathetic” to “customer empathetic.” …
The Way We Think About Customer Relationships Is Broken Read More »
What is the single biggest reason why marketing campaigns fail? There is no guaranteed equation for producing the most effective and longest-lasting results. Marketing campaigns …
Misinformation is a term commonly associated with the media these days. However, marketing misinformation and downright lousy advice can damage the prospects of any small …
Nothing substitutes for a marketing education or a marketing degree. It’s invaluable, especially when seeking full-time employment as a marketing manager. However, I became a …
I admit that when I chose the topic of The Use of Print Media in Content Marketing, I did so because I love printed media. …
Brand storytelling or content marketing engages the imagination, encourages buyer curiosity, and brings customers into your brand story like no other marketing technique I know. …
You may not be familiar with the term cause marketing, but you’re probably familiar with brands of all sorts touting the Black Lives Matter hashtag …
Authentic brand communication rings true with your target audience. When they read, hear, or see authentic messages from your brand, it resonates with them. And …
When it comes to B2B content marketing writing, you must sell the story first. Here’s what that means to your business and brand.