Need to learn marketing basics? This is the place to learn about the marketing mix, marketing tactics, strategy, and more.
Nothing substitutes for a marketing education or a marketing degree. It’s invaluable, especially when seeking full-time employment as a marketing manager. However, I became a marketing manager without a formal marketing education. Here are the steps I took to learn to be a marketing professional without a marketing degree. My Story – from Executive Assistant …
I admit that when I chose the topic of The Use of Print Media in Content Marketing, I did so because I love printed media. When I first entered the marketing profession, print media was still the way to go. Catalogs, direct mail postcards, brochures for checkout line racks, you name it, I produced it. …
Brand storytelling or content marketing engages the imagination, encourages buyer curiosity, and brings customers into your brand story like no other marketing technique I know. Case in point: the right story increases ROI by 2,700%. And no, that’s not a typo. Here’s the story behind this dramatic increase in ROI and how you can grab …