Marketing Agency Vanity Awards
(And Actual Awards You Can Win) I had no idea that marketing agency vanity awards existed until this year when I almost fell prey to …
Marketing Basics
Need to learn marketing basics? This is the place to learn about the marketing mix, marketing tactics, strategy, and more.
The Way We Think About Customer Relationships Is Broken
Customer Relationship Management (CRM) dates back to the 1980s when the business and marketing industries shifted their focus from being “product empathetic” to “customer empathetic.” …
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The Big Reason Why Marketing Campaigns Fail
What is the single biggest reason why marketing campaigns fail? There is no guaranteed equation for producing the most effective and longest-lasting results. Marketing campaigns …
Stopping the Spread of Marketing Misinformation
Misinformation is a term commonly associated with the media these days. However, marketing misinformation and downright lousy advice can damage the prospects of any small …
Marketing education without a degree
Nothing substitutes for a marketing education or a marketing degree. It’s invaluable, especially when seeking full-time employment as a marketing manager. However, I became a …
Print media in content marketing
I admit that when I chose the topic of The Use of Print Media in Content Marketing, I did so because I love printed media. …
How Brand Storytelling Increased ROI by 2,700%
Brand storytelling or content marketing engages the imagination, encourages buyer curiosity, and brings customers into your brand story like no other marketing technique I know. …
Cause Marketing Considerations
You may not be familiar with the term cause marketing, but you’re probably familiar with brands of all sorts touting the Black Lives Matter hashtag …
Authentic Brand Communication
Authentic brand communication rings true with your target audience. When they read, hear, or see authentic messages from your brand, it resonates with them. And …
B2B Content Marketing Writing – Sell the Story First
When it comes to B2B content marketing writing, you must sell the story first. Here’s what that means to your business and brand.