Marketing Basics

Need to learn marketing basics? This is the place to learn about the marketing mix, marketing tactics, strategy, and more.

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Marketing education without a degree

Nothing substitutes for a marketing education or a marketing degree. It’s invaluable, especially when seeking full-time employment as a marketing manager.  However, I became a marketing manager without a formal marketing education. Here are the steps I took to learn to be a marketing professional without a marketing degree. My Story – from Executive Assistant …

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How Brand Storytelling Increased ROI by 2,700%

Brand storytelling or content marketing engages the imagination, encourages buyer curiosity, and brings customers into your brand story like no other marketing technique I know. Case in point: the right story increases ROI by 2,700%. And no, that’s not a typo. Here’s the story behind this dramatic increase in ROI and how you can grab …

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