Marketing Campaign Ideas

Steal my swipe file with these great marketing campaign ideas! Also covered are the worst – sort of what not to wear for marketing managers.

holding a fern leaf up to the forest light

Sustainable Business Practices

A Purpose-Driven Approach  As society becomes more socially and environmentally conscious, consumer trends are beginning to shift. In a fast-paced, digital world obsessed with hashtags and causes of the month, finding your purpose can seem overwhelming. By incorporating a purpose-driven approach into your business strategy, you can attract more customers and expand your clientele.  Beyond …

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Walmart Thinks It Can Tell if You’re Happy

Last night I read an article in Direct Marketing News which literally made me LOL (for those not familiar with online acronyms, that’s laugh out loud – LOL for short). Walmart is exploring installing facial recognition software to install in their stores to assess how happy their customers are with their shopping experience. Are you …

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Content Marketing Example: Gerbils on a Train

Have you seen the PSA (public service announcement) “Gerbils on a Train?” It’s a great example of getting your point across by telling a story. While not specifically content marketing, it is a terrific video that’s part of an overall content marketing strategy from the Ad Council and the Children’s Oral Health project. Here’s the …

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Content Marketing Case Study: The Whole Seed Catalog

This week’s content marketing case study focuses on an excellent example of content marketing: The Whole Seed Catalog from Baker Creek Heirloom Seeds. If you’re a gardener, then you probably know about Baker Creek Heirloom Seeds. This seed company, founded by Jere Gettle in 1998, sells heirloom, non-GMO, organic seeds. Sounds simple, right? Their marketing, however, …

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