Steal my swipe file with these great marketing campaign ideas! Also covered are the worst – sort of what not to wear for marketing managers.
A Purpose-Driven Approach As society becomes more socially and environmentally conscious, consumer trends are beginning to shift. In a fast-paced, digital world obsessed with hashtags and causes of the month, finding your purpose can seem overwhelming. By incorporating a purpose-driven approach into your business strategy, you can attract more customers and expand your clientele. Beyond …
In this edition of “I Have a Story,” The Marketing Writer’s blog, we present a marketing case study that underscores the importance of a clean direct mail list. Direct mail continues to produce strong results with an average response rate of 9% for house lists. A house list is a list of a business’ customers …
Pop up stores are here and they may be reinvigorating retail throughout the United States. As a teenager in the 1980s, I spent an inordinate amount of time at the local shopping mall. Roosevelt Field Mall became my home away from home. My sister worked at Macy’s. She would drive to work, drop me off …
Last night I read an article in Direct Marketing News which literally made me LOL (for those not familiar with online acronyms, that’s laugh out loud – LOL for short). Walmart is exploring installing facial recognition software to install in their stores to assess how happy their customers are with their shopping experience. Are you …
Have you seen the PSA (public service announcement) “Gerbils on a Train?” It’s a great example of getting your point across by telling a story. While not specifically content marketing, it is a terrific video that’s part of an overall content marketing strategy from the Ad Council and the Children’s Oral Health project. Here’s the …
This week’s content marketing case study focuses on an excellent example of content marketing: The Whole Seed Catalog from Baker Creek Heirloom Seeds. If you’re a gardener, then you probably know about Baker Creek Heirloom Seeds. This seed company, founded by Jere Gettle in 1998, sells heirloom, non-GMO, organic seeds. Sounds simple, right? Their marketing, however, …
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