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Authentic Brand Communication

Authentic brand communication rings true with your target audience. When they read, hear, or see authentic messages from your brand, it resonates with them. And if not? Then there’s a major disconnect. Many brands today are focusing on timely social issues to appeal to their customers. This can be problematic on many levels

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How to Write a Business Email – Watch Your Tone

You may think you don’t need to learn how to write a business email (or Slack message, or Skype). After all, you’ve probably been sending business emails for years, perhaps since you began working. During this unusual time in history in which everyone is working virtually, learning how to write a business email is essential. …

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Do You Have an Accountability Issue or Another Problem?

“We have an accountability problem!” Craig* fumed as he paced around the office. I sat on the hard-backed metal chair, pad balanced on my knees, pen in hand, ready to take notes on the looming problem that had prompted Craig’s call to me. On the phone, he’d said his team lacked accountability. He wanted me …

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