resolutions for business owners and marketing managers Happy (almost) New Year! Do you make New Year’s Resolutions? I’m actually not a big fan myself of resolutions. I always feel that every day is a fresh start. We each get 24 hours with which to make progress on all fronts of our lives – spiritual, physical, …
You may not be familiar with the term cause marketing, but you’re probably familiar with brands of all sorts touting the Black Lives Matter hashtag or a similar cause they believe in. Brand have participated in cause marketing since 1974 when 7-11 convenience stores issued collectible cups to commemorate the 1973 Endangered Species Act. Since …
Authentic brand communication rings true with your target audience. When they read, hear, or see authentic messages from your brand, it resonates with them. And if not? Then there’s a major disconnect. Many brands today are focusing on timely social issues to appeal to their customers. This can be problematic on many levels Jeanne GrunertJeanne …