Your digital content strategy doesn’t have to reinvent the wheel. One of the most persistent fallacies in content marketing is the belief that a website always needs a ‘steady stream of new content’ in order to educate, inspire, and motivate customers to take action via a content marketing campaign. While it is true that frequent …
resolutions for business owners and marketing managers Happy (almost) New Year! Do you make New Year’s Resolutions? I’m actually not a big fan myself of resolutions. I always feel that every day is a fresh start. We each get 24 hours with which to make progress on all fronts of our lives – spiritual, physical, …
You may not be familiar with the term cause marketing, but you’re probably familiar with brands of all sorts touting the Black Lives Matter hashtag or a similar cause they believe in. Brand have participated in cause marketing since 1974 when 7-11 convenience stores issued collectible cups to commemorate the 1973 Endangered Species Act. Since …
Authentic brand communication rings true with your target audience. When they read, hear, or see authentic messages from your brand, it resonates with them. And if not? Then there’s a major disconnect. Many brands today are focusing on timely social issues to appeal to their customers. This can be problematic on many levels
You may think you don’t need to learn how to write a business email (or Slack message, or Skype). After all, you’ve probably been sending business emails for years, perhaps since you began working. During this unusual time in history in which everyone is working virtually, learning how to write a business email is essential. …
Managing remote workers takes skill. It also takes trust. Here’s why trust is the most important factor in successfully managing teams through virtual technology.
These tips for working from home may help you be more productive, especially if you aren’t used to telecommuting. Working from home isn’t everyone’s favorite. Some people do love the social atmosphere of the office; others need the structure. It can feel strange, exhilarating, or even scary to work from your kitchen table. Below are …
“We have an accountability problem!” Craig* fumed as he paced around the office. I sat on the hard-backed metal chair, pad balanced on my knees, pen in hand, ready to take notes on the looming problem that had prompted Craig’s call to me. On the phone, he’d said his team lacked accountability. He wanted me …
Do You Have an Accountability Issue or Another Problem? Read More »
When it comes to B2B content marketing writing, you must sell the story first. Here’s what that means to your business and brand.
Experience counts in the business world. There are tremendous benefits of hiring older workers that many companies leave behind in their quest to be young and hip. If young, hip and millennial doesn’t fit your brand, why go for it? Go for talent first in your quest to hire the best.