Your guide to all things content marketing. For small business owners, marketing agencies, and the entrepreneurs, artisans and artists, makers and creators in this world – here’s what content marketing is all about. Get ready to rock it with content gems you can use! Jeanne GrunertJeanne Grunert, president of Seven Oaks Consulting, is an award-winning …
You may not be familiar with the term cause marketing, but you’re probably familiar with brands of all sorts touting the Black Lives Matter hashtag or a similar cause they believe in. Brand have participated in cause marketing since 1974 when 7-11 convenience stores issued collectible cups to commemorate the 1973 Endangered Species Act. Since …
Authentic brand communication rings true with your target audience. When they read, hear, or see authentic messages from your brand, it resonates with them. And if not? Then there’s a major disconnect. Many brands today are focusing on timely social issues to appeal to their customers. This can be problematic on many levels Jeanne GrunertJeanne …