The Blog for Marketing Project Managers Welcome to Sharpening the Axe, the ultimate blog for marketing project managers. Here is where you’ll find extensive resources to help you plan, manage, direct, and analyze the entire marketing process from start to finish. Whether you’re new to marketing project management or you’re a seasoned marketing manager, you’re …
You may not be familiar with the term cause marketing, but you’re probably familiar with brands of all sorts touting the Black Lives Matter hashtag or a similar cause they believe in. Brand have participated in cause marketing since 1974 when 7-11 convenience stores issued collectible cups to commemorate the 1973 Endangered Species Act. Since …
Authentic brand communication rings true with your target audience. When they read, hear, or see authentic messages from your brand, it resonates with them. And if not? Then there’s a major disconnect. Many brands today are focusing on timely social issues to appeal to their customers. This can be problematic on many levels Jeanne GrunertJeanne …