Cause Marketing Considerations
You may not be familiar with the term cause marketing, but you’re probably familiar with brands of all sorts touting the Black Lives Matter hashtag …
Uncategorized
How to Write a Business Email – Watch Your Tone
You may think you don’t need to learn how to write a business email (or Slack message, or Skype). After all, you’ve probably been sending …
Tips for Working from Home
These tips for working from home may help you be more productive, especially if you aren’t used to telecommuting. Working from home isn’t everyone’s favorite. …
Do You Have an Accountability Issue or Another Problem?
“We have an accountability problem!” Craig* fumed as he paced around the office. I sat on the hard-backed metal chair, pad balanced on my knees, …
Do You Have an Accountability Issue or Another Problem? Read More »
B2B Content Marketing Writing – Sell the Story First
When it comes to B2B content marketing writing, you must sell the story first. Here’s what that means to your business and brand.
Why Experience Counts: The Benefits of Hiring Older Workers
Experience counts in the business world. There are tremendous benefits of hiring older workers that many companies leave behind in their quest to be young …
Why Experience Counts: The Benefits of Hiring Older Workers Read More »
SEO Expert Reveals 3 Secret Optimization Tips
As an SEO expert, especially in the realm of marketing writing, I have my ‘secret optimization’ tips that I use to really grab Google’s attention …
Should You Start a Blog?
Did you know that February 7 is international Start a Blog day? Plan now to begin the blog that’s been on your to-do list forever!
Marketing Case Study: Mailing List Fail
In this edition of “I Have a Story,” The Marketing Writer’s blog, we present a marketing case study that underscores the importance of a clean …
Good Management Is An Art
Good management is an art rather than a science.