Category: Uncategorized

Authentic Brand Communication

cup of coffee

Authentic brand communication rings true with your target audience. When they read, hear, or see authentic messages from your brand, it resonates with them. And if not? Then there’s a major disconnect. Many brands today are focusing on timely social issues to appeal to their customers. This can be problematic on many levels

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How to Write a Business Email – Watch Your Tone

working desk for marketing writer

You may think you don’t need to learn how to write a business email (or Slack message, or Skype). After all, you’ve probably been sending business emails for years, perhaps since you began working. During this unusual time in history in which everyone is working virtually, learning how to write a business email is essential. …

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Managing Remote Workers

a marketing writer's desk

Managing remote workers takes skill. It also takes trust. Here’s why trust is the most important factor in successfully managing teams through virtual technology.

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