Experience counts in the business world. There are tremendous benefits of hiring older workers that many companies leave behind in their quest to be young and hip. If young, hip and millennial doesn’t fit your brand, why go for it? Go for talent first in your quest to hire the best.
In this edition of “I Have a Story,” The Marketing Writer’s blog, we present a marketing case study that underscores the importance of a clean direct mail list. Direct mail continues to produce strong results with an average response rate of 9% for house lists. A house list is a list of a business’ customers …