Welcome to Sharpening the axe

The Blog for Marketing Project Managers

Welcome to Sharpening the Axe, the ultimate blog for marketing project managers. Here is where you’ll find extensive resources to help you plan, manage, direct, and analyze the entire marketing process from start to finish. Whether you’re new to marketing project management or you’re a seasoned marketing manager, you’re sure to find something of interest here.

Sharpening the Axe is brought to you by Seven Oaks Consulting, a unique content marketing agency and marketing training group.

Give me six hours to chop down a tree and I will spend the first four sharpening the axe.

abraham lincoln

The term “sharpening the axe” is credited to none other than Abraham Lincoln. The quote above is how we feel about marketing management and marketing project management: in order to launch successful marketing campaigns, you need to ‘sharpen your axe’ – that is, you need to research, plan, prepare, and manage the marketing process from start to finish. Only then will you be successful. You cannot rush into the process without first completing the background stages. It’s like trying to chop down a tree with a dull axe. You’ll exhaust yourself and do a lousy job.

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