Nothing can replace a creative content writer, a marketing writer who hand-crafts unique content.
In a world where we are used to shortcuts, it’s no surprise that article spinners exist. While they can save users time writing fresh content from scratch, they don’t come without drawbacks. Even with innovative technology coming out in efforts to make life easier, creative copywriters are here to stay for the long haul.
How Do Article Spinners Work?
An article spinner repurposes existing content without paraphrasing. For example, you may have an article for your company blog that you want to publish on other mediums to increase traffic to your website. Using an article spinner to recreate a similar piece is an inexpensive way to achieve this. If not done right, though, it can get you into big trouble.
Search engines punish websites with cross-published identical content. The problem is, most businesses don’t want to spend time rewriting articles. They want a shortcut – and an article spinner is just that.
Article Spinners Ruin SEO Efforts
Though made to be time savers, article spinners come with a host of problems. They produce low-quality content that is difficult to understand. The whole point of search engine marketing is to provide quality content with which visitors can engage. Article spinners do the exact opposite. Low-quality spun articles will not hold a viewer’s attention, resulting in increased bounce rates.
The Verdict: You Need a Creative Content Writer
Marketing writers are here to stay, no matter the AI-driven technology. Creative, relevant content is irreplaceable because:
Every Brand Is Unique
Article spinners don’t take personality into consideration when refreshing articles. In contrast, a skilled copywriter produces content that is natural and conversational, rather than robotic and monotone. This is crucial for search engine optimization. A well-written article encourages an audience to interact. In turn, businesses reap the benefit of more organic traffic and sales. Establish authority and get on Google’s good side by sharing made-from-scratch content.
Quality Content Drives Better Leads
Word of mouth has been one of the most effective ways of marketing. When people like what they see, they’ll spread the word to their network. Similarly, top-notch content marketing encourages high-quality clients and sales. If visitors find your article easy to understand and packed with value, they may share it on their social channels. These shares are powerful because they could reach prospective clients.
According to a study by BrightEdge Research, 65% of online experiences start with a search engine. This is impressive, considering HubSpot reported an average of 2 trillion Google searches each year! It has been proven that going the extra mile to make sure your content is unlike any other pays off.
Invest in the Best Content You Can – Because It Pays Off in ROI
In life, you get what you pay for. If it sounds too good to be true, it most likely is. Poorly written content is more detrimental to your brand than having no content at all. Instead of spinning content with software, hire a marketing writer to create authentic content. It goes a long way in sparking discussion and building a community!
At Seven Oaks Consulting, we curate top-notch content that will boost your search engine ranking and drive new traffic to your website. Our team of creative content writers offers unique, search engine optimized B2B content. Contact us to learn more about our copywriting services!
Sharon Wu is a freelance content writer with 8+ years of experience. After graduating with a Bachelor of Arts degree in Communications from UC San Diego, she wrote for brands such as West Elm, COVERGIRL, and TJX Companies. Now, she is an active contributing writer with Seven Oaks Consulting. She is passionate about helping businesses build consumer trust and crafting educational lifestyle content in various industries. In her free time, Share enjoys going to the beach with her pugs, staying active, and attending car meets in her convertible!